Privacy Policy

Last updated: August 19, 2025

At Lumina Furnish, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Submit contact forms or product inquiries
  • Subscribe to our newsletter or marketing communications
  • Request product catalogs or design consultations
  • Visit our showroom and provide contact details
  • Participate in surveys, contests, or promotional activities
  • Apply for custom design services or interior consultation
  • Request warranty services or customer support

This information may include:

  • Full name and contact information (email, phone, postal address)
  • Company name and professional details (for business inquiries)
  • Project details, room dimensions, and design preferences
  • Budget range and timeline requirements
  • Communication and marketing preferences
  • Purchase history and product preferences
  • Customer service interaction records

Automatically Collected Information

When you visit our website, we automatically collect technical information to improve your browsing experience:

  • IP address, browser type and version, operating system
  • Device information (screen resolution, device type, unique device identifiers)
  • Website usage data (pages visited, time spent, click patterns, scroll behavior)
  • Referring website, search terms, and traffic sources
  • Geographic location data (country and city level)
  • Cookie and local storage data
  • Website performance metrics and error logs

Information from Third Parties

We may receive information about you from third-party sources, including:

  • Social media platforms when you interact with our content
  • Analytics providers and marketing platforms
  • Partner showrooms and authorized dealers
  • Public databases and directories
  • Referrals from existing customers (with their consent)

2. How We Use Your Information

Primary Business Purposes

We use your personal information for legitimate business purposes, including:

  • Processing and responding to product inquiries and design consultation requests
  • Providing personalized product recommendations based on your preferences
  • Scheduling showroom appointments and design consultations
  • Processing orders, managing delivery schedules, and providing after-sales support
  • Creating detailed project proposals and custom design solutions
  • Managing warranty claims and providing technical support
  • Maintaining customer relationship records and service history

Communication and Marketing

With your consent, we may use your information to:

  • Send newsletters featuring new product launches and design trends
  • Notify you about special promotions, exclusive events, and seasonal sales
  • Share interior design tips, styling guides, and maintenance advice
  • Invite you to showroom events, design workshops, and product presentations
  • Conduct customer satisfaction surveys and product feedback requests
  • Send birthday greetings and anniversary reminders

Website Improvement and Analytics

We analyze usage data to enhance your experience through:

  • Optimizing website performance, loading speeds, and mobile responsiveness
  • Understanding which products and content are most popular
  • Improving navigation, search functionality, and user interface design
  • Personalizing content and product recommendations
  • Identifying and fixing technical issues and bugs
  • A/B testing new features and design elements

Legal and Security Purposes

We may process your information when necessary to:

  • Comply with legal obligations and regulatory requirements
  • Protect against fraud, unauthorized access, and security threats
  • Enforce our terms of service and website policies
  • Respond to legal requests from law enforcement or courts
  • Protect the rights, property, and safety of our company and customers
  • Resolve disputes and investigate potential violations

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

  • With your explicit consent
  • To trusted service providers who assist us in operating our website
  • When required by law or to protect our legal rights
  • In connection with a business transfer or merger

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and improve our services. You can control cookie settings through your browser preferences. For more detailed information, please see our Cookie Policy.

5. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

GDPR Rights (EU Residents)

Under the General Data Protection Regulation (GDPR), EU residents have the following rights:

  • Right of Access: Request copies of your personal data and information about how we process it
  • Right to Rectification: Request correction of inaccurate or incomplete personal information
  • Right to Erasure (Right to be Forgotten): Request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: Request that we limit how we use your personal information
  • Right to Data Portability: Receive your personal data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent for processing at any time (where consent is the legal basis)
  • Right to Lodge a Complaint: File a complaint with your local data protection authority

Communication Preferences

You can control how we communicate with you:

  • Unsubscribe from marketing emails by clicking the unsubscribe link in any email
  • Update your communication preferences through your customer account
  • Opt out of SMS notifications by replying "STOP" to any text message
  • Request to be removed from postal mailings by contacting us directly
  • Disable website notifications through your browser settings

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will:

  • Respond to your request within 30 days (or as required by applicable law)
  • Verify your identity before processing requests involving personal data
  • Provide the requested information or action free of charge (in most cases)
  • Inform you if we cannot comply with your request and explain why
  • Keep records of all data subject requests and our responses

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@luminafurnish.com
Address: 123 Design District, Modern Quarter, Copenhagen, Denmark 2100
Phone: +45 12 34 56 78